What the public and your sponsors want to hear is a good story. Good PR is the telling of a good story. The better the story (and “coincidentally” shipwreck / maritime stories áre fascinating stories), the better the acceptance by your financers (sponsors), the public and the better the public relations. Of course if the story is especially appealing to those that could be your sponsor, then you could have a PR homerun.
Among the things MR&C can arrange and manage in the field of Public Relations are:
- Write and distribute press releases about the maritime project
- TV, newspaper, magazine and radio interviews
- Write pitches (less formal than press releases) about a shipwreck project, survey or diving expedition etc. and send them directly to journalists
- Create and execute special events designed for public outreach, sponsors, stakeholders and media relations
- Social media promotions